INFO

Penti asks:

WHAT DO YOU THINK BEAUTY IS?

Audrey Hepburn, one of the famous Hollywood stars, said that happy girls are beautiful, and that beauty flourishes in people. Again, Meryl Streep had also joined Audrey in the definition of beauty at an Oscars ceremony.

Also this year, Penti raises the issue of beauty again in its new ad campaign.

Recently released with the movie My mother who brought the voice
Özge Gürel questions the meaning of beauty in her own life, this time in the film Penti ad.

Because Penti, autumn - winter home wear, underwear and socks collection consisting of ‘hero’ products launched this year Özge Gürel. The collection comes to beautify the inner life of women with the awesome harmony of black and copper.

Levent Onan sits in the director's chair of the film come to Movida. The campaign is being performed on TV, radio and YouTube, as well as on digital media from October 4th.
TV movies: will be released in 2 separate versions as 39”, 22”. The Film will be viewed on the internet as "50".

Let's see if you and Özge Gürel will find beauty within you or will you realize that you live in beauty?

Campaign  Tag:

Advertiser: Penti
Ad agency: Come to Movida
Advertiser Team: Roberto Marchese, Dilek Yilmaz
Customer Relations Director: Gaye Sober
Creative Team: Emrah Akay, Oguzhan Akay, Deniz Akyıldız, Fatih Özkan, Oğulcan Özgüzey, Başak Görel, Erkan Ağaoğlu
Director: Levent Onan
Cinematographers: Ahmet Sesigürgil, Muratcan Gökçe
Production: Shortcut
Producer: Esra Azekbasan Onar, Özgün Doğan Yalçın
Post: Image
P. Editor: Hülya Delibaş
Sound recording: Cem Gönenç
Music: Mert Aksuna
Styling: Oguz Erel
Photo: Mehmet Erzincan
Photography: PPR Istanbul

CREATIVE DIRECTOR

Emrah Akay

CREATIVE GROUP

Emrah Akay, Oğuzhan Akay, Deniz Akyıldız, Fatih Özkan, Oğulcan Özgüzey, Başak Görel, Erkan Ağaoğlu

DIRECTOR of PHOTOGRAPHY

Ahmet Sesigürgil, Muratcan Gökçe

DIRECTOR

Levent Onan

Customer Relationship Manager

Gaye Ayık

PRODUCER

Esra Seyrekbasan Onar, Özgün Doğan Yalçın

ADVERTISING TEAM

Roberto Marchese, Dilek Yılmaz

MUSIC

Mert Aksuna

PRODUCTION

Shortcut